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When More Is More.

Giraldeau, Luc-Alain (2011). When More Is More. Science , vol. 334 , nº 6058. p. 910-911. DOI: 10.1126/science.1214777.

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Résumé

Every day humans face choices, whether shopping for coffee beans or voting for a representative. Economists usually assume that we are rational agents who consistently choose options with the greatest utility. Yet, there are numerous departures from rational choice. People often justify continued investment in an unprofitable option because they have already invested in it (1), or switch their preference for one of two products when a third, less attractive one is introduced (2). Similarly, people may prefer an option based on past experience rather than its physical properties (3). Another departure from rational choice is the “less-is-more” effect (4), where having less information leads to better choices than having more. On page 1000 of this issue, Freidin and Kacelnik (5) challenge this idea by showing that when starlings are faced with food choices, they show a less-is-more effect only when choice is simultaneous and not when it is sequential.

Type de document: Article
Mots-clés libres: decision making; investment; profitability; theoretical study
Centre: Institut national de la recherche scientifique
Date de dépôt: 02 mai 2018 18:45
Dernière modification: 02 mai 2018 18:45
URI: http://espace.inrs.ca/id/eprint/7018

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